Why South Asians Love
to Gossip - The Juggernaut

By some estimates, gossip accounts for at least 60% of conversations. But the exchange of tidbits, good or bad, seems particularly prevalent among South Asians, so much so that “aunties gossiping” on TikTok boasts more than 15 million posts. But it’s not just aunties who gossip. Uncles and younger folks do it, too. And while gossip and rumors seem frivolous at best and harmful at worst, their roots in South Asia are far more complex.

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Writer: Ayesha Lebreton
Image / Illustration: Shruti Ashok
Published in The Juggernaut