Tripti
Brand Identity & Packaging Design
Tripti is a small business founded in Chennai, India, dedicated to harnessing the power of psychoactive ingredients to aid in chronic pain relief and mental health. The name 'Tripti' is derived from Sanskrit, meaning 'satisfaction' or 'fulfillment,' reflecting the brand’s commitment to holistic well-being.
Tripti has crafted three unique brews of aromatic, healing tea, each designed to promote mental clarity, emotional balance, and physical comfort. Formulated by medical professionals, Tripti aims to make the medicinal benefits of psilocybin mushrooms more accessible and acceptable in the wellness industry.
I developed a whimsical and clean identity for Tripti, with a word mark evocative of the traditional Devanagari script.
