The Unfinished Votes Campaign
On February 14, 2018, Manuel and Patricia Oliver lost their 16-year-old son Joaquin during the devastating school shooting at Marjory Stoneman Douglas High School in Parkland, Florida.
In a new campaign from the Olivers' gun safety nonprofit, "Change the Ref" and McCann Health NY, through the use of Artificial Intelligence and computer imagery, Joaquin "lives" once again to deliver a message asking voters to cast their ballots in support of those who can make a change, and help to end gun violence.







Project Details
Role: Graphic Designer
Created by: McCann Health NY in Partnership with Change the Ref
Global Chief Creative Officer: Matt Eastwood
Chief Creative Officer NY: June Laffey
Executive Creative Director: Tim Jones
Group Creative Director/Copy Writer Josh Grossberg
Creative Director/Art Director: Fabio Rodrigues
Associate Creative Director/Designer: Felipe Leite
Director of Integrated Production: Ed Zazzera
Producer: Eva Pipa
Senior Project Manager: Regine LeConte
Group Account Supervisor: Warren Wyatt
Production Company: The Colony
Director: David Gaddie
Producer: Joe Durkin
Graphic Designer: Shruti Ashok
Additional Producer: Alan Melillo
Editorial Company: Bandit
Editor: Peter Sabatino
Visual Effects Company: LightFarm
Creative Consultant: Framestore
Color Grade: Chimney
Composer: Yessian Music
Mix Studio: Sonic Union


Awards
Selected Press
 Ad Age
 CBS Miami
 Little Black Book
 Muse by Clio