The Juggernaut
Motion Identity - Kinetic Type Treatment
+ Content Strategy ( Ads Redesign )
The Juggernaut is a media company that publishes well-reported stories on South Asia and the South Asian diaspora.
I was approached by The Juggernaut to reconsider their social media advertisements.
I developed a motion identity and bespoke kinetic type treatment for the brand that integrates their identity and mission, along with a new strategy for content delivery.
I developed a motion identity and bespoke kinetic type treatment for the brand that integrates their identity and mission, along with a new strategy for content delivery.
Branding by Matt Wiley & Team at Pentagram.
1. Type Treatment
- Appears
- Land & Displace
Appears
The last 30% of phrases type on
-Feel of journalism, pulse of movement
Land & Displace
Second line physically displaces first line
- Displacement of original argument
2. Animated Graphic Elements
Matt Wiley & team at Pentagram developed for The Juggernaut, a set of nine pattern blocks inspired by South Asia’s woodblock printing history.
I animated these motifs to add a touch of dynamic movement to their graphics.
New Motion Identity ︎︎︎
Current Social Media Ads ︎︎︎
Redesign ︎︎︎
Delivered - 1x1, 4x5, 16x9 animated renders ( H264 & ProRes), 1x1 Stills
