Sally Ourieff
Branding + Identity System 

Sally Ourieff is a business advisor, executive consultant and coach who works with C-suite executives and entrepreneurs in multiple industries. She brings expertise in business growth, strategic implementation, organizational design, high performance,
communication, behavioral change, and leadership development. 


I worked with Dr. Ourieff to develop an approachable science based identity system and brand language for her practice.


Key Visual Elements

  • Cartesian Grids root every client proccess and journey in a universally recognizable coordinate system.

  • Line Pathways re-instill the belief that growth is an organic proccess that is never linear.

  • Arrows represent the importance of direction and movement.

  • Cross Hairs signify targets, as well as each clients unique position in their grids- present, past, or projected future positions.














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