Sally Ourieff
Branding + Identity System
Sally Ourieff is a business advisor, executive consultant and coach who works with C-suite executives and entrepreneurs in multiple industries. She brings expertise in business growth, strategic implementation, organizational design, high performance,
communication, behavioral change, and leadership development.
communication, behavioral change, and leadership development.
I worked with Dr. Ourieff to develop an approachable science based identity system and brand language for her practice.
Key Visual Elements
- Cartesian Grids root every client proccess and journey in a universally recognizable coordinate system.
- Line Pathways re-instill the belief that growth is an organic proccess that is never linear.
- Arrows represent the importance of direction and movement.
- Cross Hairs signify targets, as well as each clients unique position in their grids- present, past, or projected future positions.
Guidelines ︎︎︎
