De Mafé Swim
Role: Web Identity / Graphic Designer
De Mafé is a swim wear and resort wear brand, run ethically with love, by young creatives.
I had the opportunity to come on-board and create De Mafé’s web identity, as well as seasonal promotional materials.
I had the opportunity to come on-board and create De Mafé’s web identity, as well as seasonal promotional materials.
Key Features
- Interactive
- Nostalgic
- Color Heavy
Key Problems
- No Black and White
- Swappable collection colors
- Clean but reminiscent
The landing page feature’s an animated,
touch friendly ripple.
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touch friendly ripple.
The website employs an animated subtle noise filter
in order to invoke a sense of nostalgia.
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in order to invoke a sense of nostalgia.
Sans black or white we alternate between complementary
brand colors to stay bold and color heavy.
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brand colors to stay bold and color heavy.
Web: Collection 01
Mobile: Collection 01
Web: Collection 02
Mobile: Collection 02
Sand dune-based promotional graphics: Collection 01
Project Details :
Finished in collaboration with Maria Del Pozo and Lucía Garza.