The Juggernaut
Motion Identity - Kinetic Type Treatment
+ Content Strategy ( Ads Redesign )

The Juggernaut is a media company that publishes well-reported stories on South Asia and the South Asian diaspora.

I was approached by The Juggernaut to reconsider their social media advertisements.

I developed a motion identity and bespoke kinetic type treatment for the brand that integrates their identity and mission, along with a new strategy for content delivery.

Branding by Matt Wiley & Team at Pentagram.

1. Type Treatment

Appears

Land & Displace

Appears
The last 30% of phrases type on
-Feel of journalism, pulse of movement

Land & Displace
Second line physically displaces first line
- Displacement of original argument

2. Animated Graphic Elements

Matt Wiley & team at Pentagram developed for The Juggernaut, a set of nine pattern blocks inspired by South Asia’s woodblock printing history.

I animated these motifs to add a touch of dynamic movement to their graphics.

New Motion Identity ︎︎︎

3. Ad Re-design

Current Social Media Ads ︎︎︎

Redesign ︎︎︎

Delivered - 1x1, 4x5, 16x9 animated renders ( H264 & ProRes), 1x1 Stills